On 22nd April 2022 England Students took on France Universities in their return to International fixtures post-pandemic. This was the culmination of an intensive 4-days camp that Three2 were tasked to capture, document and share on behalf of England Rugby Universities.
After a tough 2-year period for the students and organisations surrounding rugby, England Rugby Universities (@englandrugbyunis) were keen to come back with a bang and demonstrate the professionalism and quality of this pathway into the high-level game.
As part of that, they engaged with us (@three_2_) to document the full training camp and take over their social channels during the run-up to the fixture. The main objective for this was to ensure an impactful presence online that would excite and engage both current and new followers of the team and the sport.
We were tasked to produce daily content that captured all areas of the camp, including training sessions, team morale, the coaching team, downtime, and everything in between. Essentially, an all-access pass into the world of an England Rugby Student.
Although this task was extremely exciting for us and something we were looking forward to taking on, we were aware that there were going to be some logistical challenges involved in shooting and editing daily content across a 4-day programme, especially when you throw a team of rugby students in the mix.
The deliverables included a minimum of 3 posts per day, including video footage and interviews with players and coaching team, including ex-England International, Mark Wilson. Alongside imagery and graphic posts to further tell the story, we were also required to capture a longer-form video to summarise the entire camp.
The results:
13 individual social posts
6 videos and player/coach interviews
5,102 organic post likes
10,940 organic reel views
21,038 profile visits
1,159 website clicks
672 new followers
439,352 organic impressions
27,319 organic reach
… plus, a fantastic 16-15 win for the England Students.
“Three2's approach to delivering this project was professional and considerate in capturing the vision of the brief. Alex, Matt and Ben worked alongside coaches and players in a live training environment meaning they needed to use their intuition to capture the right shots and not get in the way of camp.
I wouldn't hesitate to recommend.”
- Mark Hyndman, SRFU Chair
Comments